Keswick Flower Shop – Grand Opening

I am so excited that I got to capture Room to Bloom new brick and mortar store. Erin, the owner and super talented designer is the mastermind behind all of the floral design, the events [yup, floral crown making workshops], and the curator of all of the local, beautiful gifts and treasures she carries in her shop [including some art prints designed by ME!]. Not only that, but Erin and her awesome husband are an Avenue Photo couple. It has been so awesome following her and her family on this journey.

Since today [Saturday June 10] is Room to Bloom’s official Grand Opening, and since I can’t be there because I am photographing another incredible couple, I so encourage you to take a beautiful weekend drive up to Keswick and support this incredible talent and warm hearted person.

Erin, I am so proud of you, you know when I visited you I had so stop myself from buying EVERYTHING in your store. I am certain your grand opening celebration will be nothing short of a success! Here’s to you and to many more years of creating beautiful floral designs!

Room to Bloom
236 Dovedale Dr
L4P 4C3 Keswick, Ontario

And just so all of you can get to know Erin and her vision a bit more…here is a bit from Erin.

How long have you been a florist and how did you get into floral design?

After university I worked in an office for a number of years and about 6 months before my own wedding, I decided I just couldn’t do it anymore! So I quit my job and enrolled in floral design school. I am fortunate enough to have an Aunt who has been a florist for 30+ years and she took me under her wing and showed me the ropes.  I started off as an apprentice at a couple of different shops and was eventually offered a management roll where I really got to learn the nitty gritty about the flower business.  I have been a florist for about 7 years now and I have never been more passionate about my career choice than I am now!

What is Room to Bloom?

Room to Bloom evolved from an idea scribbled on a beer coaster into a modern flower shop filled with unusual plants, cut flowers and really interesting gift ideas. To me there is nothing more exciting than filling the store with locally grown flowers and house plants and hand-made goods, and seeing the reaction on our customers’ faces when they find something truly unique.  We love working with customers and brides who share our passion for all things botanical!

Room to Bloom - Keswick Florist, Newmarket Wedding PhotographerRoom to Bloom - Keswick Florist, Newmarket Wedding Photographer

What are your favourite wedding trends right now?

I am all about the greenery- the more foliage the better! I am also loving that some tropical flowers and foliage are making a reappearance. 

Room to Bloom - Keswick Florist, Newmarket Wedding PhotographerRoom to Bloom - Keswick Florist, Newmarket Wedding Photographer

What makes a good/proper bouquet/arrangement?

A really great bouquet/arrangement will have an interesting colour palette, a focal point and the right amount of texture.  I love to experiment with different colour and flower combinations, but you can’t go wrong with the classic green and white – definitely a personal favourite.

What should a couple planning a wedding look for in a florist?

It’s important that you feel a creative connection with the florist you choose for your wedding day. You can share all of your ideas and photos with someone but if your tastes aren’t in line it will definitely show in the final product. Your flowers will be in almost all of your wedding photos and will have a huge impact on the look you are trying to achieve. Budgets are important so choosing a florist that will respect that and work within your means is key!

What advice would you give to a couple when choosing their wedding flowers?

Go with your gut and choose flowers that reflect your personal taste as a couple. Trends are fleeting but taste is forever. You want to look back at your wedding photos 20 years from now and still be in love with the blooms that you chose to carry on the most important day of your life. 

When a couple visits you, should they come with ideas/inspiration photos/colour palette?

Absolutely! If you have a general idea of the look you’re trying to achieve a professional florist can help you with the fine tuning. It is very difficult to work with a bride who hasn’t put any thought into their flowers or decor.  Some florists curse Pinterest, but I think it is an amazing tool when working with couples to plan their wedding flowers. No one florist’s portfolio has enough content to show a bride all of their options.

Room to Bloom - Keswick Florist, Newmarket Wedding Photographer

Favourite flower?

This week I would have to say my favourite flower is the protea. King, Queen, Pink Ice, Pin Cushion…I will take it in any variety I can get! That being said, it’s not realistic for a florist to narrow it down to just one flower.  As the seasons change so do the flowers and we fall in love all over again. Spring is here so bring on the peonies!

Room to Bloom - Keswick Florist, Newmarket Wedding PhotographerRoom to Bloom - Keswick Florist, Newmarket Wedding Photographer